Gravitater helps leading brands capitalize on a sea change in advertising - the move away from staged creative towards native display ads built around user-generated content. Gravitater’s Native Creative™ is the first scalable technology to find, rank, and convert organic social media content into native advertising with the most velocity and highest propensity of being shared.   

 

Native Creative™ allows brands to link micro influencers with global influencers, creating the most powerful and effective social content and native advertising ever produced.

 

While programmatic and other media buying options target campaigns to specific influencers, Gravitater’s Native Creative™ goes a step further and provides a new tier of targeting data. While most data providers deliver audience segments to media buyers, Gravitater personalizes the experience for the target audience by providing the particular user-generated creative that is most effective.

 

Native Creative frees media buyers from the presumption that people who share the same demographics all engage in the same way. With Gravitater the more narrowly a brand can define their target audience the more narrowly we can define the creative.

 

Gravitater Native Creative™: We Identify. We Secure. We Activate. We Track. We Deliver Results.

 

We Identify:

• We take the guesswork out of creating viral campaigns. Through our proprietary image targeting technology and predictive analytics we deliver user-generated content [UGC] that has been proven to deliver a minimum 10X share across social media.

• Our Predictive Performance score combines performance and velocity to predict the virality of any user-generated, organic or branded content – in real-time.

 

We Secure Digital Rights:

• Twitter’s Digital Rights Management [DRM] - Twitter has invited Gravitater to be part of a landmark Twitter pilot and become one of the first companies to use its new image display service. As part of this unique long-term relationship, Gravitater has been given complete digital rights clearance for every image ever loaded onto Twitter.

• Gravitater DRM Community – Even though 7 of today’s top 10 social networks own the global rights to every piece of content housed on their servers, Gravitater goes a step further with our DRM community to personally contact and secure 100% dedicated DRM (Digital Rights Management) for every image that a brand selects to use.

 

We Activate:

• Scientific Data Mining – Gravitater’s Influencer and Content Mapping Process identifies important correlations between campaign goals, influencers, viewers, engagement and images. We discover the images that work best for your campaign and match the top creators to the top influencers for maximum effect.

 

We Track:

• Our Virality Index™ - Tracks viral content specific to your brand. We identify the complete influencer trajectory for an image including every share and impression that is generated, and the demographics and psychographics of each influencer that engages with it. We deliver the results and impact of a viral campaign without the unpredictability.

• Creative Science - We rank each influencer individually on their effectiveness for each image and we continue to graph how individual influencers affect the viral velocity of views, reposts, and engagement for the length of the campaign.

 

We Deliver Results:

• Virality Factor - We deliver higher conversion rates with lower media and acquisition costs. This includes: delivering ROI’s in the 300% - 500% range, increasing the viral component for the UGC content we feed by a factor of 35x or more, and consistently generating triple the engagement rate on Twitter.

• Acquisition Engine - For a direct response client, we increased the daily downloads of their mobile messaging application by 248%, reduced their paid media spend by 90%, and drove a 250% increase in social acquisition.