Current Gravitater Product Offering

 

#1: Social Content Mapping (SCM)

First to Market Social Content Mapping (SCM) Solution that uses Gravitater’s Native Creative™ to allow brands to link micro influencers with global influencers to create the most powerful and effective Native Content ever produced.

 

Through our proprietary image targeting technology, we deliver predictive content with high-sharability that has been proven to deliver a minimum 10X share across media. We track content virality specific for your brand, the influencers that are fueling it and every impression it generates to effectively deliver the results and Impact of a viral campaign without the unpredictability.

 

We curate the RIGHT CONTENT from the MOST RELEVANT INFLUENCERS to deliver the LARGEST ROI for you brand.

 

SCM Package Program

• 360 Pieces/Month of Content Pool to Select From, 15 Pieces/Day

• 6 Pieces of Approved Content for Brand Use per day

• 20-30 Influencers Added to X BRAND Ecosystem Database

• 1 Virality Report/Week

• 1 ROS Mapping Report/Month

• 4 Promotional Campaign Pushes/Month

• 4 Quarterly Day Long Workshops/Year

• Senior Leadership and Brand Team Meetings

• Review ROI Mapping

• Re-evaluate brand business goals

• Plan for future quarters

• DBA/Gravitater curate a pool of proven-viral UGC images for your brand’s campaign.

• We release the images and track the influencers that provide the greatest uplift – ranking each influencer individually on their effectiveness over each of the images.

• We graph how influencers affect the viral velocity of views, reposts and engagement.

• DBA/Gravitater also provides full Digital Rights Management for images used in your campaign.

 

#2: NATIVE CREATIVE™ AD UNITS

Where programmatic and other media buying options target campaigns to specific influencers we go a step further and target the CONTENT to specific influencers

 

Native Creative™ frees media buyers from the presumption that people with shared demographics all engage and respond in the same way.  We align audiences with content and creative, ensuring the best, proven, most engaging content every time.

 

Monthly retainer to deliver Native Creative images for all types of media insertions. However, Native Creative is the first creative ad unit made exclusively for native advertising delivered through programmatic media buying services.

 

Selection/Unlimited Access to the Platform:

• Use of multiple images (block of 10)

• Pool of curated viral images

• Choose any 10 images, swap as needed from pool

• Analytics Reports/Graphs on Viral Index:

• Views, reposts, velocity

• Creators and influencers by image type.

• Determine how individuals engage with each image

• Identify the impact of each influencer, by image

• Analytics for image selection and targeting feedback

 

Distribution:

• We discover the images that work best for your campaign and match the top creators to the top influencers for maximum effect

• Native advertising campaigns on social websites

• Powerful secondary distribution through shares and reposts.

• All posts get a minimum of 10x times the reach due to predictive viral targeting

• Custom analytics and reporting

• Analyze data based on an unlimited amount of key metrics

• Data Mining: Discover important correlations between campaign goals, influencers, viewers, engagement and images

 

The retainer covers everything here and the per image charge covers the costs directly associated with the image, most of which are included here plus the direct Twitter and other social network costs for data, etc.  

 

#3 PROGRAMMATIC AD UNITS 

 

• SOCIAL: Gravitater harnesses the full potential of social media by amplifying the social content that best connects audiences to brands to drive engagement, mobile social commerce, and replace traditional methods of digital advertising.

• NATIVE: Gravitater is the first scalable solution to find, rank, and convert consumer-generated and organic content into native advertising with the most velocity and highest propensity of being shared. 

• MOBILE: Native advertising is the preferred format for mobile as it provides highly targeted personalized messages that can be contextual to time, date, location and more, Native Creative™ from Gravitater is the only solution that fully capitalizes on this to deliver the ultimate native mobile ad experience.

• PROGRAMMATIC: First creative format designed exclusively for native advertising served through programmatic.

• UGC: Gravitater is the first technology solution to take the most powerful form of marketing – UGC – and give it nearly limitless reach as native advertising. 

 

Redefines Creative for Programmatic: Native Creative™ reverses the creative sacrifice that brands feel they are making in their quest for programmatic efficiency.

 

• Native Creative™ from Gravitater when delivered through programmatic leverages mobile’s native functionalities, i.e., voice, touch, accelerometers, vibration, connectivity and location to tell stories that connect with audiences in relevant and effective ways rather than just delivering a placement.

• Our platform has been proven to deliver higher conversion rates with lower media and acquisition costs, this includes, delivering ROI’s in the 300% - 500% range, increasing the viral component for the content we feed by a factor of 35X’s or more, and consistently generating triple the engagement rate on Twitter.

 

We are offering a new native ad-product for programmatic platforms that is currently not available anywhere else. Replaces traditional display advertising with content that fosters genuine consumer collaboration and engagement  Feeds consumer created advertising in real-time at the exact moment of purchase. Serves branded content with or without a buy button across Pinterest, Instagram, Facebook, Tumblr and Twitter

Delivers higher conversion rates with lower media and acquisition costs.

 

Gravitater charges 15% of the media buy to provide the native creative images that go into the ad units.

• $100,000 total budget – $16,000 (16% for DSP) = $84,000 – $12,750 (15% Gravitater) = $71,250 ÷ $1.50 = 47,500 clicks for $100,000

• Based on Gravitater’s minimum 10X’s share the cost for the client is actually .21 cents.

• Reduces CPE cost on Twitter from $1.78 to ¢.0000354 on day #1 if we use the Wells Fargo example.

 

#4 GRAVITATER COMMUNITY ENGINE:

 

Gravitater's Community Platform was our first offering in 2011 and we have continued to grow and expand it today as it delivers the global content that brands need to build brand communities and power long-term engagement. Our Community Engine automates the management of blog and social media pages as well as the content that flows to them from the most influential and authentic digital content creators.

 

Gravitater filters images based on relevance and virality across all social media using a sophisticated algorithm.

 

• Gravitater selects images based on campaign goals from real-time social media feeds that we secure from multiple properties including Facebook, Twitter, and Pinterest.

• We then rank these images based on our viral index that looks at speed of distribution, propensity to repost, influence/influencers, relevance, author clout, and a number of other key factors.

 

Using GRAVIATER’s proprietary technology, we are able to harness the full potential of social media by amplifying the social content that best connects audiences to brands to drive engagement, mobile social commerce, and replace traditional methods of digital advertising.   The social marketing campaigns that we have orchestrated for our clients have proven to exponentially increase awareness of and engagement with their products on social media while at the same time driving down their acquisition costs and delivering the results and impact of a viral campaign without the unpredictability.

 

Our platform creates value for brands and gives consumers a reason to buy or engage with them or their products while they are in the real world. Here are some examples of the effectiveness of our community platform:

• For a direct response client, we increased the daily downloads of their mobile messaging application by 248% (over a 6-month period), which generated an additional $9MM in annual revenue and reduced their paid media spend by 90% over that same period. We also grew their Facebook fan base by 7225%.

• In the acquisition space for products $10,000 and above, we drove a 250% increase in social acquisition for one of our clients, reduced their lead cost by 60%, and drove a 3,000% increase in unpaid traffic.

 

For our community engine we offer both a direct to client/agency solution and a managed services offering.